Omsom’s Sauce Brand Brings Traditional Asian Cooking To The West

Omsom’s Sauce Brand Brings Traditional Asian Cooking To The West

I know I’m not on your own in expressing how tough it can be to find a rapid, quick, healthful, and price range-helpful food. My go-to is smothering some greens and tofu in some soy sauce and sriracha or possibly some jarred marinara when I’m in the want for one thing wholesome and filling on-the-go. But, to be authentic with you all, that gets old incredibly speedily.

As someone who enjoys to cook elaborate meals but would not always have the time do so, I am generally on the hunt for recipes that flavor like they took me several hours when I might just have a lot less than 30 minutes to whip up a quick WFH lunch. Omsom’s common Asian sauces tick all my packing containers and far more.

The Vietnamese sister-founded brand name will make genuine-tasting sauces from nations around the world all more than East and Southeast Asia. From a Filipino Sigsig sauce that preferences like a chef-prepped food atop some tofu, to (my most loved) the Korean Spicy Bulgogi, you actually are unable to go completely wrong with any of their 7 delicious choices.

But, Omsom isn’t really just about creating delightful foodstuff uncomplicated and accessible. “Omsom’s mission is to reclaim and rejoice the multitudes in Asian flavors and stories,” states co-founder Kim Pham. “Developing up as initially-generation Vietnamese Us residents, my co-founder and sister Vanessa and I by no means felt observed or read by the ‘ethnic’ aisles in mainstream grocery suppliers. Why does this aisle even however exist?!”

omsom sauces
Co-founders and sister, Vanessa and Kim Pham.

Omsom

Upon that realization, Kim and Vanessa both of those give up their employment to developed Omsom with the target of reimagining the Asian foodstuff category. This is why it can be a manufacturer I assume everyone really should guidance:

Omsom

Absolutely everyone who has tried out this enjoys it.

I individually decide for applying the vegan set since I am plant-primarily based (they have a gluten-cost-free established, far too!), but I have tons of carnivorous friends who swear by the brand name. Our extremely own Women’s Wellbeing deputy digital editor, Maridel Reyes, swears by the Vietnamese Lemongrass and Thai Larb flavors—she even has a subscription to them to hold the sauce packets coming to her doorstep on the reg. Yup, don’t be surprised if these become a pantry staple for you, much too.

What’s much more is that a super picky chef mate of mine even enjoys this—she uses the Japanese Yuzu Misoyaki as a marinade for meats at barbecues. And, of course, she may possibly or may not faux she did it all from scratch (you can, too—I will not explain to).

They make cooking simple.

Vanessa and Kim’s sauces, which they connect with “starter packets”, consist of almost everything you have to have to…nicely, begin a dish. The fully spiced and seasoned elements occur in one particular packet, and all you have to do is increase your (mock) meat, tofu, veggies, noodles, or rice.

“The starter format genuinely lets us to present the foundation of a dish with a level of cultural integrity that has been, disappointingly, tricky to attain until now whilst also leaving so a great deal home for adaptability and experimentation,” states Kim. “We want to not only celebrate genuine-deal Asian flavors but also empower people to actively and creatively have interaction with them.”

And, she can make a fantastic point. The starter packets are great for you aspiring residence chefs, or as a gift to the new grad in your existence who’s studying how to prepare dinner.

omsom sauce over a salad with tofu
I enjoy pouring the Chinese Mala Salad sauce above some greens and tofu for a speedy WFH lunch.

Neha Tandon

Omsom is a model I like to guidance.

I are not able to lie—I take into consideration my sister to be my ideal good friend (also, soulmate), so I have a total weakness for sister-started brands. But, Omsom is one I love to guidance for factors much outside of that. Kim talks about the fact that she and her sister had to defeat a good deal to be taken significantly all over the setting up of their now beloved brand.

“All over our early fundraising journey, we were being advised time and time all over again that an Asian American model like ours is ‘niche’ and not worthy of investing in and that our viewers was also small to be major,” claims Kim. “As very first-time founders, it was very difficult for Vanessa and me to hear this when we understood in our hearts that Asian flavors certainly have a put on the fashionable American eating table.”

Fortunately, the brand name did ultimately locate investors who believed in Kim and Vanessa’s vision of a foreseeable future in which the Asian American purchaser could no for a longer time be dismissed.

“We are all set to be unapologetically defiant and sturdy in the confront of bias, and I will say that getting the ideal neighborhood encompassing and supporting me (we have labored very hard to obtain other BIPOC and female founders on this journey) and the internal conviction in our eyesight for this enterprise has been very important.”

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