Veganuary Founder Raises $14 Million to Take Chickens Out of the Food System 

United Kingdom-based vegan chicken manufacturer VFC has elevated $14.3 million to day to fund its mission of using chickens out of the meals method. Creating on its $4 million pre-seed investment, VFC just raised a seed expense of $10.3 million led by Veg Money, a fund that donates all of its gains to animal charities.

VFC was established as a protest to animal agriculture by Matthew Glover (who co-established the Veganuary marketing campaign with wife Jane Land in 2014) and restaurateur Adam Lyons (owner of British isles cafe Supply). Currently, the 13-thirty day period-previous brand gives 3 seitan-dependent and soy-free of charge vegan chicken solutions in bite, fillet, and popcorn formats at Uk stores, which includes major grocery chain Tesco.

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“The reception from both equally prospects and consumers has been amazing, and the successful Tesco start has permitted us to protected listings in extra of the UK’s leading four grocers, as effectively as the greatest food provider wholesalers,” VFC Professional Director Stewart McGuckin reported in a assertion. “Expansion in the British isles has been phenomenal, and we are also seeing robust global demand from customers, particularly from the United States.”

The brand will use this funding to support the development of its team, analysis, and growth, scaling, and global growth with a concentrate on the US market place in which it is trying to find to seek the services of a normal supervisor as main listings are already in the will work. VFC is also thinking about a larger sized Series A funding round from outside investors in mid-2023 to accelerate its progress.

“There has been massive interest from traders and we’re very grateful for that,” Glover reported in a assertion. “By performing with Veg Money we have been capable to concentration purely on scaling the business enterprise as quick as doable to acquire gain of the prospect.”

Vegan hen normally takes on the world-wide poultry industry

Every single 12 months, approximately 50 billion chickens are slaughtered for food globally, the large the greater part of whom are crammed into filthy manufacturing unit farms with small place to engage in their purely natural behaviors. Not only do these tactics bring suffering to billions of birds, they build the great ailments for zoonotic disorders that can guide to pandemics related to the just one we’re all encountering now.

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VFC was created soon after Glover was impressed by the vegan hen Lyons served on the menu at Resource. The Veganuary founder then took Lyons to a chicken factory farm to exhibit him the cruelty that goes into creating animal goods for human use. The duo created the model to disrupt the standard rooster business and are at this time doing work on a third iteration of their vegan hen that will far more closely approximate its animal-based mostly counterpart—with the target of producing vegan chicken that beats animal-derived chicken in conditions of style and price.

“Our recent poll unveiled that extra than two thirds of people today would be prepared to trade meat from animals for plant-centered meat if it tasted as superior. That’s extremely encouraging for our mission,” Lyons reported in a statement. “Already, we’ve spared 60,000 birds but, as that is just the amount of animals crammed inside two sheds, we have a extended way to go. However, we have an amazingly pushed team, all 100-{460fb034a27e548ed5501d55c9fd9d89f1a53c3345e8f9d2a556ed1430e65ba9} fully commited to undertaking good in this environment, and we are established to participate in our section in ending the struggling of animals in factory farms.”

Veganuary can help get vegan rooster on the menu

Although VFC’s vegan chicken is just using off, Glover’s other venture, Veganuary, is in full swing all-around the globe. The marketing campaign troubles persons to go vegan for the month of January and even though it started off in the British isles, Veganuary has exploded around the globe, including to the US. This yr, Veganuary counted its 2 millionth indication-up and a new particular person is building a pledge to go vegan every single 2.5 seconds.

Veganuary’s affect extends outside of a own pledge to go vegan. Just about every yr, businesses globally insert plant-based selections to cater to Veganuary contributors and use this time to take a look at the waters for permanent rollouts after the marketing campaign ends.

This calendar year, vegan hen has been the significant menu update for Vegnuary at several speedy-foodstuff chains, which includes Burger King which additional its initially-ever vegan rooster nugget—made by Dutch brand name The Vegetarian Butcher—to its menu across the United kingdom this month. In Canada, rooster chain Mary Brown’s and usefulness chain 7-Eleven took gain of Veganuary by including Lightlife’s vegan chicken to their menus.

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In the US, AMC also took gain of the Veganuary buzz by introducing Unattainable Foods’ vegan hen nuggets to theater concessions nationwide. Potentially the most significant move in this place was built by KFC—the world’s greatest chicken chain. Just after doing the job with vegan brand Further than Meat for two yrs to great vegan rooster, KFC rolled out Further than Fried Hen throughout all of its 4,000 dining places nationwide at the onset of the Veganuary marketing campaign.

Whilst KFC’s vegan hen selection is out there for a confined time, VFC is coming for the US current market to make absolutely sure that Us residents have plenty of plant-centered hen options at KFC or in other places. “The US gave the world KFC, and we’re keen to return the favor with VFC—an choice which is kinder to animals and our earth,” Glover explained.

For far more about vegan rooster, read through:Panda Specific Sells 1,300 lbs of Vegan Further than Orange Hen in 1 Day
Why the World’s Premier Beef Firm Is Launching Vegan Chicken 
The Supreme Manual to the Ideal Vegan Hen Models

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